The power of custom cohorting in mobile games

For those unfamiliar with the term, “cohorting” refers to creating user segments, or technically, a group of people banded together as a group. You can segment a user base in many different ways.

GB M A X is a premium community subscription built for business and tech leaders at the intersection of gaming, entertainment, and innovation.

- Full access to GamesBeat articles and curated newsletters

- Invite-Only Roundtables & AMAs

- Premium Podcasts & Video Content

- Private Community Access

- General Industry Insights

and more!