Performance advertising historically has funneled mobile ad network advertisers but, with the maturity of the mobile ad industry, we’re witnessing the consolidation of ad tech – a trend that gaming studios need to watch. With consolidation fueled by RTB growth, the golden days of performance-based CPI advertising is nearing its end. The performance advertising bubble has finally popped.
The mobile games marketing platform AppLift together with the global games market research firm Newzoo have teamed up in a joint market analysis effort to investigate the appeal of various continental regions for mobile game publishers, shedding light onto growth opportunities, monetization potential and user acquisition costs.