GB M A X is a premium community subscription built for business and tech leaders at the intersection of gaming, entertainment, and innovation.

- Full access to GamesBeat articles and curated newsletters

- Invite-Only Roundtables & AMAs

- Premium Podcasts & Video Content

- Private Community Access

- General Industry Insights

and more!

Apple’s App Store freeze is finally irrelevant

The iTunes App Store freeze -- when app rankings stop moving for a period of time, traditionally right around Christmas -- has long been a cause for both excitement and concern among app marketers. This year, we can confidently say that it’s not just less important than it used to be: it’s downright irrelevant.