Developers are no longer restricted by the limited capabilities of older devices and outdated technology. New platforms let user mirror apps from their smartphones to PC or TV.
If you’re wondering how businesses like Starbucks, or games like Plants vs Zombies, have become poster children for app engagement and monetization, mobile marketing automation (MMA) is a significant part of it.
Developer Coffee Stain Studios credits its lack of planning for helping it to create something magical, but the company also recognizes how it caused headaches as well.