The days when app companies advertise on air, “without knowing if it works or not, just because the agency [says to] -- those days are over,” CEO Oren Kaniel said.
GTA V was one of the most-anticipated PC game releases of the year despite originally debuting for the Xbox 360 and PlayStation 3 in 2013. Improved graphics is one reason, but the other is that modders have a history of bringing surprise and delight to the open-world crime game.