While Supercell and Machine Zone paid a whopping $13.6 million collectively to advertise at this year's Superbowl, smaller- to medium-sized studios need new, achievable ways to acquire users.
The Hulkster was a part of a conference call announcing the project. WWE 2K will hit iOS and Android later this spring for $8. It will borrow gameplay elements and modes from the console series, including Create-a-Wrestler, Career Mode, and multiplayer matches.