The branding game: It’s about savvy partnerships and communication, not ‘brand slaps’
It wasn’t long ago that mobile game companies could easily get a license to make branded games featuring movie or cartoon characters. But brand...
Forget Lady Gaga: Just Dance fans in Italy and India get down to their own tunes
Just Dance brand director Marine de la Seigliere and associate creative director Veronique Halbrey recently walked us through the design process for the multiple regional releases of Ubisoft's global-focused dance IP.
Daily fantasy esports site Vulcun ceases operations in Nevada as a ‘precaution’
Nevada’s ruling that daily fantasy sports is gambling has implications that reach beyond football and traditional athletics. Daily fantasy esports company Vulcun, which runs...
Microsoft uses Minecraft to market Halo 5: Guardians
In a little over a week, Halo fans will have a chance to reenter that universe for some more first-person shooting action, but Halo...
Game Insight’s Anatoly Ropotov explains how to build sustainable free-to-play mobile games
GamesBeat: It helps to have nine studios to do that. We heard Niccolo de Masi talking about a portfolio strategy recently, though, and we...
Oculus VR’s Jason Rubin says designing VR titles is the toughest learning curve in games
GamesBeat: Are you going to get into VR yourself? Will we see a Jason Rubin game? Rubin: I’m happy doing what I’m doing now....
How Arkadium survived when the Russians took over Crimea
GamesBeat: This was when you were having dinner. You said you went outside and thought you were going to throw up? Rovello: Yeah. Kenny...
13 predictions for the future of the $3.4B social casino games market
Social casino games have become a $3.4 billion market and are on their way to $4.4 billion by 2017, according to Eilers Research. It’s a...
Syfy cancels Defiance TV show, but the game will live on
Defiance was an attempt to merge the worlds of TV and video games, but only the game remains. TV network Syfy has decided to...
Mobile social casino game players are twice as likely to spend money as web players
Disclosure: The organizers of Casual Connect Tel Aviv paid my way to Israel. Our coverage remains objective. TEL AVIV — Mobile game players convert...