GamesBeat has partnered with iSpot.tv, which measures TV advertising in real time, to bring you a monthly report on how gaming brands are spending their ad dollars and which are generating the most digital response. Below are the top five most engaging gaming industry brands from March 16 to April 15.
When functional mainstream VR first emerged in the early 90s, the visual fidelity of the images was poor, the processing power driving the experience was inadequate and the magnetic head-tracking was lacking—and lagging —way behind what was required for a convincingly immersive experience.