Diversity isn’t just about inclusion in gaming — it’s smart business, too
Diversity and inclusion isn’t just about an initiative or program that serves a specific function for a specific underrepresented group of people in a...
Language is the ‘bare minimum’ of culturalization in game development
Culturalization is a gigantic part of game development. The best way to make sure your game will work in another country and culture is...
Xbox gaming revenue up 51% thanks to next-gen hardware and Game Pass
Microsoft debuted the Xbox Series X/S during its fiscal Q2, and that pushed the company’s gaming revenue up 51% year-over-year. But the tech behemoth’s...
E3, Gamescom, and other big events remain vital to the game industry
Major events like the Electronic Entertainment Expo, Gamescom, and the Tokyo Game Show have played a significant role in creating excitement in the games...
Plex Arcade streaming service launches with classic Atari games
The home-video streaming platform Plex is getting into games with Plex Arcade. This is a new service that Plex members can use to stream...
Jason Rubin: How to find more gamers through instant and cloud games
The game industry isn’t done breaking down barriers to make games more accessible. That’s the view of Jason Rubin, vice president of play at...
How Pocket Gems is saving 50% of the creative testing budget with automation
Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and...
Mergers and acquisitions: Behind game industry deals during a pandemic
2020 needs no introduction. While it was a horror show for many people all over the world. The world stood still and suddenly there...
With upcoming iOS 14 changes, shifting from waterfall to ad bidding is a no-brainer
“In 2021, we’ll be saying goodbye to waterfalls,” said Wai Quai Chong, strategic partner manager at Facebook. At the “Saying Goodbye to Waterfalls” panel,...
Why rewarded video is overtaking IAP for mobile developers
How do you become one of the big winners in the booming games industry? The first day of the all-digital GamesBeat Summit, Driving Game...