Overwolf Ads has announced key hires to fuel the company’s growth in Europe and other global regions.
Overwolf Ads is the advertising tech division of Overwolf, whose gaming and mod pack platform reaches over 113 million monthly gamers across hundreds of major titles and gaming websites, according to numbers shared by a company representative. Today, April 23, the company is kicking off its next stage of growth by appointing two new directors: Mike Edwards, who will help lead brand partnerships for Overwolf Europe, the Middle East and Africa, and Dennis Ronneberger, who will do the same for the DACH region of German-speaking nations.
“Overwolf is uniquely positioned to help global brands leverage premium consumer attention through playtime across the most well-known titles, and I’m excited to build out the EMEA operation to bring that to more advertisers across Europe.” Edwards said in a press release.
Collectively, Overwolf Ads’ new brand partnership directors have over 30 years of experience across advertising tech and gaming. Edwards cut his teeth at Amazon, where he helped launch Amazon-sponsored ads in Europe, before joining Epic Games as the EMEA brand partnership lead at SuperAwesome. Ronneberger spent seven years building the partnership business at Curse before serving in senior roles at companies Loots and SideQuest.
“Joining Overwolf feels like coming back to my roots,” Ronneberger said in a press release. “I’ve been in the gaming industry for two decades, and I’ve watched it evolve from LAN parties to the massive creator-driven ecosystem it is today. Overwolf is at the forefront and I’m looking forward to bringing my passion for gaming and my commercial experience to help grow the brand partnerships business in Germany.”
Overwolf Ads’ brand partnership revenue has grown 200 percent year-over-year between 2024 and 2025, according to a company representative, with EMEA brand partnership revenue specifically growing by 94 percent during this period, driven by partnerships with brands like Lenovo, Google and Logitech. Today’s hiring news is the latest in a series of appointments made by Overwolf to build on this growth, including new chief operating officer Eyal Betzalel and a range of new hires on the company’s U.S. brand partnerships team, including vice president of business development and supply growth Nick Kaplan and U.S. brand partnership directors Joanna Wietzke, Jason Flynn and Chelsea Maile.
As a network of game launchers, mod pack developers and other forms of in-game inventory, Overwolf has positioned itself over the past year as the third major player in the growing user-generated content space, after Roblox and Fortnite. With advertisers flowing into UGC over the past two years, this framing is an effective way to educate advertisers about the in-game and around-game opportunities inside Overwolf’s inventory.
“The shift we’re seeing in the media landscape is undeniable,” said Overwolf Ads vp of global brand partnerships Nathan Lindberg in a press release. “Gaming is no longer a niche add-on, but the primary destination for the next generation of consumers. This expansion is a definitive moment for Overwolf Ads as we scale our footprint to meet the massive demand we’re seeing across Europe.”