OTK launches creator-led publishing label Mad Mushroom

Creator-owned media company One True King (OTK) has launched its own publishing label, Mad Mushroom at its second annual OTK Games Expo. Through its gaming personalities and crossover content, Mad Mushroom will give indie game developers unrivaled visibility.

While some creators have branched out into both game development and publishing, they have typically been launched by a single personality. In contrast, Mad Mushroom has access to several prominent creators and their 38 million cross-platform social followers.