Optic Gaming has teamed up with Champion Athleticwear.
Optic Gaming has teamed up with Champion Athleticwear.
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Optic Gaming partners with Champion Athleticwear as esports and brands get hitched

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Optic Gaming has won a lot of esports competitions over the years, and its reward is a new partnership with athletic apparel brand Champion Athleticwear.

The Frisco, Texas-based Optic Gaming has entered into a collaborative partnership with Champion Athleticwear, makers of authentic athletic apparel since 1919. Such deals will help esports become a $1.7 billion business by 2021, according to market researcher Newzoo.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.