Immersv's VR ad platform data show that opt-in ads such as this one are very popular in VR.

Opt-in advertisements are proving to be popular in virtual reality

In virtual reality apps, opt-in video ads work much better than pre-roll ads, according to a report by VR ad network Immersv.

Emeryville-based Immersv said that opt-in video ads convert at a 37 percent higher rate than pre-roll video ads, according to its own data.

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