Will Kassoy, founder and CEO of Opera Mediaworks, at GamesBeat 2016.
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Opera Mediaworks’ Will Kassoy on creating a billion ad impressions — per week

  • Posted byby Dean Takahashi
  • Updated
  • 7 min

Opera Mediaworks bought mobile video ad platform AdColony in 2014. At that time, Will Kassoy’s Los Angeles company had more than 100 employees. Now, the company has more than 800 people. Its video ad platform now creates more than a billion ad impressions per week.

And, once again, Opera Mediaworks (the division once known as AdColony), is an independent company. A consortium of Chinese companies led by China’s Qihoo 360 acquired the Opera browser for $600 million on July 28, after a deal to acquire the entire company fell through.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.