Open World reveals Game Dev division, offering market strategies and support

Open World, the gaming-focused arm of talent management and marketing firm Loaded, announced today that it’s opening a Game Dev division. With this new division, the firm offers marketing strategies and launch support for game developers who are readying their campaigns. The new division has already partnered with several game studios, including Phoenix Labs, Scopely and EA, and it’s rolling out new campaigns with additional partners throughout the year.

Open World originally launched in 2022 with the goal of guiding brand partners through the gaming space. The new Game Dev division works somewhat in reverse, offering audience analytics tools and social media/community management platforms in addition to its creator-agnostic approach to influencer marketing. One of Open World Game Dev’s marketing campaigns was Scopely’s Monopoly Go, which recently hit $2 billion in revenue.