OnLive brings cloud games to new Philips-branded Android TVs in Europe

OnLive hopes to expand its cloud-gaming efforts in Europe in a deal being announced today by TP Vision, which has taken over the venerable Philips name in the television business. Under the deal, OnLive will be preinstalled as a cloud-gaming service on new Android-based models of Philips-branded smart TVs, which will be released in Europe in 2014 and beyond.

The cloud-gaming service will deliver “instant on” games, or high-end video games that are instantaneously playable over a broadband connection. The deal is a boost for OnLive, which is trying to make a comeback after faltering with its first efforts at cloud gaming. Under new management, OnLive has relaunched its cloud-gaming services in the U.S., and now it is moving on to Europe.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.