Oculus’s Jason Rubin on VR: ‘The next 12 to 24 months are where the real creativity is going to happen’

Every once in a while you get to see not one but two legends occupy a single stage. It happened for music lovers when Billy Joel went on tour with Elton John. It happened for sports fans when LeBron James joined Dwayne Wade in Miami (he came back so I can talk about it again without retching). And it happened for nerds at this year’s VRX conference in San Francisco when Ted Price and Jason Rubin interviewed one another during a fireside chat.

Price and Rubin are two giants of the video game industry that founded Insomniac (Ratchet and Clank, Sunset Overdrive) and Naughty Dog (Crash Bandicoot, Jak and Daxter) respectively. Price remains as Insomiac’s head but Rubin is currently serving as the head of content for Oculus after selling Naughty Dog to Sony in 2001. Rubin’s job now is to produce as many outstanding VR games and experiences for the Rift virtual reality headset as possible, and Insomniac has already established itself as one of the early scene’s major players with three VR titles released for Rift to date.