Jason Rubin, the head of worldwide studios at Facebook's Oculus VR division.
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Oculus VR’s Jason Rubin says designing VR titles is the toughest learning curve in games

  • Posted byby Dean Takahashi
  • Updated
  • 13 min

Jason Rubin is a 30-year veteran of video games and the cofounder of Naughty Dog, the maker of the Crash Bandicoot series and many of the world’s best-selling titles. He sold Naughty Dog to Sony in 2001, and left in 2004. Then he moved into the world of startups, creating comics and an Internet business. He also had a brief, ill-fated stint as president of THQ before it went bankrupt in 2013.

But now he’s back as the head of worldwide studios at Oculus VR, which Facebook bought for $2 billion. Rubin says that he saw a demo and was sold on the potential for virtual reality to provide amazing, immersive experiences for gamers.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.