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Oculus cuts price of Rift + Touch by $200 for limited time

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Hoping to breathe some life into the virtual reality market, Oculus said it is cutting the price of the Oculus Rift VR headset and its Touch controller by $200 to $400 for a limited time.

The “Summer of Rift” promotion combines the Oculus Rift headset with the Oculus Touch hand controllers for $400. The Rift had a previous price of $500 while the Touch was $100. The promotion is “all about celebrating the VR community and encouraging new people to get in the game,” according to Oculus VR, the VR division of Facebook.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.