The silouhette of Palmer Luckey, the founder of Facebook-owned Oculus VR.
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Oculus and Alienware cofounders geek out about taking VR to the masses

  • Posted byby Dean Takahashi
  • Updated
  • 23 min

When Frank Azor, the cofounder of Dell’s Alienware gamer PC division and the general manager of XPS, saw a demo of Oculus VR’s virtual reality headset for the first time, his first question was, “How can we help?” That was awhile ago, and at the recent 2016 International Consumer Electronics Show, the big tech trade show in Las Vegas, Alienware showed how it would help.

During CES, Palmer Luckey, the founder of Oculus, had to apologize for saying that the newly announced price for the Rift, which goes on sale formally on March 28, was “cheap” — even though, at $600, it costs more than Oculus originally expected.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.