Bravo's virtual bazaar.
Bravo's virtual bazaar.
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Obsess: 70% of consumers who visit virtual stores have made purchases

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

A study showed that 70% of consumers who have visited a virtual store have made a purchase, according to a survey by Obsess.

The survey, dubbed the Metaverse Mindset: Consumer Shopping Insights, measured the interest in brands creating immersive virtual stores on their own web sites and “metaverse” platforms.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.