Oakland Roots is is competing in Division 2 soccer in the USL Championship league.
Oakland Roots is is competing in Division 2 soccer in the USL Championship league.
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Oakland Roots and Soul Sports Club launches crowdfunding campaign for pro soccer club

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Oakland Roots and Soul Sports Club is doing something very different in sports team history. The soccer club is launching a community investment campaign using crowdfunding.

Enabled by the tech-focused federal J.O.B.S. Act of 2012, crowdfunding rules now enable ordinary investors and consumers to contribute money to certain kinds of campaigns. Some cities have used this in the past to raise funding and consumer support for sports teams.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.