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Nvidia’s Jeff Herbst: ‘We get it’ and ‘we’re here to help’ startups with visual computing

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

jeff herbst

Jeff Herbst and his employer Nvidia “get it” when it comes to emerging technologies. For a long time, he has been finding startups for Nvidia, the world’s largest maker of standalone graphics chips, to invest in. Back then, his team found Keyhole, a mapping startup that later became Google Earth and which spurred demand for non-gaming 3D graphics on PCs.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.