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Nvidia promises cool graphics and controls for your car with its Tegra K1 chip

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

LAS VEGAS — Nvidia wants to make the inside of your car look like the heads-up display of a fighter pilot’s cockpit. And it will do so by getting auto makers to use its new Tegra K1 mobile chip as the heart of the car’s electronics system.

Nvidia made the announcement at a press event at the swanky Cosmopolitan Hotel ahead of the beginning of the 2014 International CES, the big tech tradeshow in Las Vegas this week.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.