Nvidia partners with ESL to convince esports fans to use its video cards

The way to my heart is definitely food. Make me chocolate chip cookies, and I’ll probably marry you. But esports seems like a good way to win the hearts of the wider gaming community.

Nvidia is teaming up with global esports organization ESL to provide GeForce GTX graphics processors for all of the PCs at the upcoming ESL One event in Cologne. This is the largest Counter-Strike: Global Offensive tournament in the world, and teams of players will fight over a $250,000 prize pool on rigs running Nvidia hardware. This is important because it signifies that the best players in the world use GeForce when competing even if they don’t use that at home. This could convince esports fans to invest in Nvidia products like GPUs or the G-sync monitors that reduce latency and screen tearing to play like the pros.