Nvidia nabs executive from rival to hone its console chip pitch

When a graphics chip company exec changes jobs, it’s not usually a big news item. But Bob Feldstein’s move from Advanced Micro Devices to rival Nvidia is likely to set tongues wagging about the next-generation game console competition.

The Wall Street Journal reported that Feldstein left his job as vice president of strategic development at AMD on July 13 and reported for duty at Nvidia on July 16. Feldstein was critical to the design and production of AMD’s last generation of console graphics chips. He helped create the Xbox 360 graphics processing unit (GPU) and also worked with Nintendo on its Wii GPU.

AMD reportedly has won the deal to design graphics chips for Nintendo, Microsoft, and Sony. Nvidia confirmed that Feldstein had been hired to help the company with “current and possible future technology licensing projects.” Perhaps that means that Nvidia isn’t out of the running in getting its chips designed into next-generation game consoles. Feldstein spent two decades at AMD’s ATI graphics division. AMD recently reported weak earnings, and last year Rory Read replaced Dirk Meyer as CEO. Another key graphics executive, Rick Bergman, left in September.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.