Nvidia GeForce RTX 4070 graphics card.

Nvidia launches GeForce RTX 4070 graphics card for $600

Nvidia launched its GeForce RTX 4070 graphics processing unit (GPU) and graphics card for $600.

The GPU features the advancements of Nvidia’s Ada Lovelace architecture — including DLSS 3 which uses AI technology to speed up graphics rendering. It also takes advantage of neural rendering, real-time ray-tracing technologies and it can run most modern games at over 100 frames per second at 1440p resolution.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.