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Nvidia finally launches GeForce Now cloud gaming for Shield set-top console

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Nvidia launched its Shield Android TV set-top box back in May, but one of the prime benefits is coming on Thursday with the launch of Nvidia’s GeForce Now cloud gaming service.

Competing with the new Apple TV, Nvidia hopes to position the Shield as the ultimate Android TV alternative and the Netflix of gaming. And the GeForce Now service — which streams high-end games to your living room without the need for an advance download — is one of the linchpins of Nvidia’s strategy.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.