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Nvidia aims to usher in a new generation of amazing 3D graphics with Maxwell

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Nvidia is launching its next-generation graphics chips for PCs today in an attempt to raise the bar for quality 3D graphics in computer games. The code-named Maxwell chips represent the top-of-the-line graphics processing units (GPUs), and will be sold under the Nvidia GeForce GTX 980 and 970 brand names.

The new GPUs are aimed at addressing the trade-off that players of games such as Call of Duty find: They must either emphasize speed of gameplay or quality of graphics. The Maxwell chips have features that allow them to deliver both. Nvidia bills the GeForce GTX 980 and 970 as the world’s most advanced GPUs

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.