NPD partners with IGDA to give developers market insights

The NPD Group is one of the only firms that tracks game sales in the United States. That data shapes publishing decisions, and now smaller studios can access that data easier. The NPD Group revealed today that it is sponsoring the International Game Developers Association trade group. As a perk of that partnership, it plans to share some of its proprietary intelligence.

“This partnership with NPD will further the IGDA’s goal of helping game developers maintain successful careers,” IGDA executive director Jen MacLean said. “The intelligence offered by NPD will enable developers at studios large and small better navigate the business aspects of game development so their companies can weather the storms of our hit-driven industry.”