NPD begins tracking mobile data on in-app and full-game purchases

Mobile developers and publishers are about to get another option for tracking information and trends on mobile.

The NPD Group, a market research and intelligence firm that already provides a breakdown of physical game sales at U.S. retailers, is announcing today that it is expanding the data it provides about mobile gaming. NPD says it will track both game sales as well as in-app purchases in the U.S. to provide creators with a better view of where people are spending their money in the mobile gaming market, which Newzoo predicts could reach $30 billion this year.