‘Now you’re playing with power!’ NES Classic Edition gets nostalgic ad from Nintendo

Nintendo is moving forward by looking back, and this is going to work because you desperately want to go back to being a kid again.

The publisher launched a new video promoting its NES Classic Edition throwback console, and it’s a neon-drenched clip that was built in a lab specifically to appeal to people who grew up in the 1980s. While this holiday won’t have any major Wii U games — Nintendo is preparing to move onto the dedicated NX gaming platform in March — the company is launching the NES Classic Edition on November 11. This is a $60 minuscule version of the company’s first home console that comes with 30 games. The company announced the device last week and is now rolling out promotional videos for it that tap into the retro-loving market of rapidly aging human beings trying to cling to their long-past youth … like me!