Nintendo’s stock price is up as buzz continues to build for Switch and Super Mario Run

The markets are starting to believe in the possibility of a resurgent Nintendo.

The publisher’s stock price on the Tokyo exchange is $253.86 (29,255 yen). That’s its highest price since the company saw a somewhat faulty spike in June to $275.68 (31,770 yen) following the debut of Pokémon Go. Nintendo’s share price almost immediately lost those summer gains once investors realized that Nintendo does not fully own the Pokémon brand. The difference today is that the stock is rallying based on the imminent launch of the company’s first mobile game, Super Mario Run, on December 15 as well as the upcoming release of the Switch hybrid home/handheld console in March. And Nintendo certainly owns both Mario and the Switch.