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Nintendo’s new vice president of sales is really named ‘Bowser’

  • Posted byby Mike Minotti
  • Updated
  • 1 min

File this one under “mildly amusing.”

Doug Bowser.
Doug Bowser.

Nintendo has hired a new vice president of sales. His name is Doug Bowser. That name, of course, is also the moniker of the giant, evil turtle that has battled Mario for decades. It’s like if Marvel hired a new executive named Loki.

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Written by

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.