Nintendo’s new president hopes silver bullet will blast iOS and Android game sales into Switch territory

Nintendo’s leaders have won plaudits — and some criticism — for thinking differently about games than its competitors, so it’s perhaps no surprise that incoming Nintendo president Shuntaro Furukawa isn’t planning to rely solely on Switch sales in Japan, the U.S., and Europe to fuel the company’s future growth. Starting in June, he will also focus on growing Nintendo’s small mobile games business with a “single game-changing hit,” and expanding Switch sales in previously underserved regions of the world.

Furukawa revealed his priorities in an interview with Nikkei today, shortly after Nintendo announced robust quarterly earnings. Despite impressively strong sales of the Switch, 3DS, and their games, the new president told Nikkei that “smartphone games are the ones I want to expand the most.” His goal is to build a 100 billion yen (U.S. $910 million) business solely with games for iOS and Android devices.