Nintendo isn’t just getting ready for the March 3 launch of its upcoming Switch console. It’s prepping for some football as well.
With billions of dollars on the line in the console segment of the near $100 billion global gaming market, Nintendo is stepping up its marketing game by taking out its first-ever Super Bowl ad for Sunday’s championship matchup between the Atlanta Falcons and the New England Patriots. While Nintendo has always spent on advertising its games and consoles (typically on family-friendly programming like SpongeBob SquarePants and Teen Titans Go!), seeing the Japanese publisher dive into the pricey Super Bowl ad party (the New York Times reports these cost $5 million a spot this year before any production costs) is evidence of how desperate Nintendo is to prevent the Switch from becoming a Wii U-sized failure (Nintendo’s previous home console tallied up a mere 13.36 million systems in sales).
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