2DS side view (cropped)

Nintendo unveils the 2DS handheld, sans 3D, for launch on same day as next Pokemon game

REDWOOD CITY, Calif. — Nintendo is serious about hanging on to the lead in the handheld gaming business. Today, it is revealing that its new entry-level handheld, the Nintendo 2DS, will start selling on Oct. 12.

The new $130 system could help stave off share losses to the Apple iPod Touch and give consumers a new Nintendo option at a time when Sony just knocked $50 off the price of its PlayStation Vita handheld. It’s one more salvo in the broader war among smartphones, tablets, and gaming handhelds for the souls of mobile gamers.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.