Nintendo squeezes past PlayStation for top gaming ad spend on TV

PlayStation’s reign on the TV ad spending charts has come to an end. After seven months with Sony on top, Nintendo has muscled in, just beating out the PlayStation brand in terms of advertising dollars spent.

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming industry brands in May, ranked by estimated national TV ad spend.