Nintendo gets nearly a quarter of gaming’s 1.5 million TV ad impressions between March 16 and April 15

Nintendo’s been busy promoting the Switch hybrid console, and it shows: The publisher is in first place when it comes to the most-seen gaming industry TV ads, while Xbox lingers behind, followed by Respawn Entertainment.

GamesBeat has partnered with iSpot.tv, the TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game makers are putting major muscle behind.