Nintendo fuels rebound in game industry TV ad spend in February

After a relatively quiet January, video game brands upped their TV ad budgets in February by 34%, to a total of $16.6 million. Not only did Nintendo account for 81.3% of that outlay, it had 74.1% of the total airings. Overall, 15 brands aired 41 spots 4,497 times, generating 682.6 million TV ad impressions.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend.