Nintendo CEO’s strategy for mobile, console, and quality-of-life is all about ‘individuality’

Nintendo chief executive officer Satoru Iwata delivered on his promise to generate a full-year profit, but achieving that goal has not made him any less vague about the future.

Following its earnings report, Nintendo issued a statement from Iwata that briefly highlighted some of the company’s upcoming projects. These include its traditional gaming business, its mobile games, and its still-unannounced quality-of-life platform. The CEO failed to really touch on any specific plans, but it’s clear that he’s defined an overarching theme for the strategy he wants to pursue. And it has everything to do with making Nintendo different from everything else.