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Nintendo can’t count on Pokémon Go to pull itself out of the red

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Nintendo reported net losses for the quarter that ended June 30, and it forecasted no change in its previous revenue projections, a clear sign as any that Pokémon Go isn’t a savior for its bottom line.

To be clear, Niantic Labs launched Pokémon Go on July 6, after the quarter ended. Any financial benefit will come in future quarters. But Nintendo itself already clearly stated that Pokémon Go’s success — which prompted a huge increase in its stock price — would yield very little financial benefit for the company. The stock promptly fell 16 percent, though not as far as it rose.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.