Nintendo and PlayStation lead as TV ad spend dips in April — even during pandemic

The gaming industry’s TV advertising spend saw an overall decrease in April compared to March, to an estimated $16.3 million from $17.3 million. Nintendo, which accounted for over 84% of industry spend in March, drastically reduced its budget (although it kept its first-place position), while PlayStation burst back onto the ranking after being absent in previous months.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in April, ranked by estimated national TV ad spend.