Ninja Metrics' tally of the most influential and least influential countries in social value in games.
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Ninja Metrics is raising a $5M round for analytics on social gamers and video watchers

Gaming analytics startup Ninja Metrics is in the middle of raising a $5 million round led by 37 Ventures.

The company confirmed in a filing with regulators that it has raised $2.8 million out of a $5 million round as part of an investment in its Katana for Entertainment analytics service, which grew out of its Katana for games analytics engine. This targets entertainment companies that don’t do games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.