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Niko Partners: China’s pro esports market will hit $1.26 billion in 2017

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

The esports market in China is expected to grow to $1.26 billion in 2017, according to a new report from market researcher Niko Partners.

To put that number in perspective, another analyst firm, Newzoo, estimates that the global esports market will grow to $696 million this year. Clearly, the analyst firms use different methods. But Niko has been around a long time digging into the details of China’s game market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.