Nikeland is available on Roblox.
Nikeland is available on Roblox.
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Nikeland debuts on Roblox as its latest persistent gaming space

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Nike is opening its Nikeland immersive world experience on Roblox today.

The brands are rushing into Roblox, the user-generated content platform that grew its bookings 28% in the past quarter. Nike’s rival Vans recently did the same thing as it is also striving to capture the young audience on Roblox.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.