Niantic's reality blending tech lets Pokemon creatures hide.

Niantic’s latest AR features add realism to Pokémon Go

Niantic is adding augmented reality features to Pokémon Go that should make the blending of animation and the real world seem more realistic. While Pokémon Go seems like a simple mobile game, it’s so popular and generates so much revenue that the company can invest heavily in AR technology.

These updates will create more realistic AR experiences and continue the company’s efforts toward building the 3D map of the world, said Kjell Bronder, senior product manager at Niantic, in a blog post. The new AR features will roll out to select Pokémon Go players over the next few week with Samsung Galaxy S9, Samsung Galaxy S10, Google Pixel 3, and Pixel 4 phones, with more devices being added in the near future.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.