Pokémon Go's Eggstravaganza event.
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Pokémon Go Easter event launches as Niantic’s 2016 sensation faces slowing revenues

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Niantic and The Pokémon Company International announced the start of Pokémon Go’s latest in-game event, the Pokémon Go Eggstravaganza, in time for the Easter holiday.

Pokémon Go is still a mobile gaming hit, with 65 million monthly active users. But its popularity and revenues have begun to lag. Measurement firm Sensor Tower reported today that Pokémon Go slipped in the rankings for revenues and downloads in the first quarter, compared to previous quarters. In terms of revenue, Pokémon Go was No. 8 in the rankings in the first quarter for worldwide revenues.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.