NFL sacks all comers as video games’ best source of ad impressions

Gaming industry TV ads generated over 1.54 billion impressions from September 16 to October 15, nearly identical to the amount in the previous 30-day period. Just under 75% of impressions came from PlayStation and Nintendo. Of the top five programs that delivered impressions, only one — SpongeBob SquarePants — wasn’t sports-related. The NFL led for impressions (247.8 million), delivering over 100 million more than the NBA playoffs (131.6 million), at No. 2.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game marketers have been putting major muscle behind.