NFL All Day, a Web3 digital collectible platform on mobile devices, is getting a refresh today as it evolves from a digital collectibles marketplace into something that could be more mainstream.
This year, NFL All Day from Dapper Labs isn’t just about ripping packs. It’s about owning the scarcest sports collectibles in history, competing with friends, and unlocking experiences that money can’t buy. Backed by league-wide partnerships and superstar athletes, NFL All Day is primed to be a catalyst for mainstream digital collectible adoption, the parties said.
NFL All Day launched in 2022 at the height of the NFT craze. The platform has always had games, but the new ones are free-to-play so everyone can join. At the core of this relaunch are a series of groundbreaking innovations:
Autographed Digital Video Collectibles. For the first time in NFL history, fans can own video collectibles with the players’ signatures. The inaugural collection of Signature Edition Moments includes star rookies such as Cam Ward, Travis Hunter, Abdul Carter, Jaxson Dart, and Ashton Jeanty. Amidst recent counterfeit scandals in the memorabilia industry, these digital signatures provide a novel and innovative solution. Every autograph is verifiably scarce and authenticated, sourced with the help of the NFL Players’ Association.
Gameplay for Every Fan. Collectibles now come alive through Playbook, One & Done, and Pick ’Em, three free game modes where fans use their Moments to win prizes each week, from exclusive packs to NFL tickets, VIP suites, and meet-and-greets with legends. Last season, fans won nearly $1,000,000 in prizes. This season, collectors have already submitted more than 15,000 unique entries into these competitive games prior to Week 1, making NFL ALL DAY one of the most popular web3 experiences of 2025 already.
NFL Teams Bring NFL All Day Into Stadiums. For the first time, NFL All Day is stepping directly into stadiums alongside NFL clubs.
Partnerships with the New England Patriots, Cincinnati Bengals, Houston Texans, and Jacksonville Jaguars will debut in-stadium activations this season, giving fans free digital video collectibles tied to the action on the field. These launches will connect hundreds of thousands of fans with the product in a way that feels organic, exciting, and authentic to the live game experience.
Athlete Power and Rookie Debuts. NFL All Day is also announcing season-long partnerships with star running back Josh Jacobs and rookie sensation Malik Nabers.
These collaborations will bring players directly into the product and community, from exclusive pack activations to behind-the-scenes content. Jacobs himself has been ripping packs and engaging with fans, showing that All Day isn’t just for collectors—it’s embraced by the athletes who make the plays. In addition, exclusive rookie activations will highlight this year’s incoming class, ensuring fans can collect history from the very beginning.
Ticketing and the Creator Economy. This season also expands NFL All Day’s reach through two major initiatives. First, a deeper collaboration with the NFL’s official ticketing partner will bring digital ticket stubs and in-stadium activations to fans across the league, making digital collectibles part of the live game ritual.
Second, All Day is joining forces with top creators and sports influencers, together reaching millions of fans worldwide. By weaving collectibles into both stadium traditions and online culture, All Day is poised to meet fans wherever they experience the NFL.
A new age for fandom. For NFL fans, the opportunity to get closer to the game is better than ever.. With tens of millions of people watching every week, All Day turns that passion into something you can actually own, play with, and show off. Every pack ripped, every collectible owned, and every game played on All Day brings fans closer to the sport they love.
Unpacking the Scarcity and Value. NFL All Day’s marketplace is already proving the cultural weight of digital collectibles. For example, multiple Moments including Moments from Aaron Rodgers and Tom Brady have been acquired for north of $50,000 – demonstrating the passion and value fans place on owning a piece of NFL history.
At the same time, rookies from recent seasons often have fewer than 3,000 total collectibles available, giving today’s fans the chance to secure truly scarce rookie debuts that rival and surpass the scarcity of traditional trading cards.
“We’ve rebuilt NFL All Day into the ultimate fan platform,” said Roham Gharegozlou, CEO of Dapper Labs, in a statement. “This isn’t just digital memorabilia, it’s where fandom lives. You can claim a collectible in-stadium, own an autographed play from your favorite rookie, and then use it to beat your friends in Playbook that same week. That’s what makes this the all new All Day.”
“NFL All Day continues to deepen engagement with our next generation of fans,” said Ed Kiang, VP Video Gaming at the NFL, in a statement. “This season delivers exciting innovations that enhance digital memorabilia and engage our community of digital collectors in new ways.”